Your Guide to 2024 Journalism Grants: Funding Opportunities in the U.S. and...
Are you an independent publisher or journalist looking for financial support to bring your journalism project to life? Good, impactful journalism takes time, effort and money. This is why journalism...
View ArticleEmail newsletter 101: A complete guide for independent publishers and...
Quick navigation guide Introduction to the role of newsletters in publishing Email newsletter best practices for content How journalists can leverage email newsletters for audience engagement Tools...
View ArticleGetting started with A/B testing (split testing) for Ads
What is A/B testing in digital marketing? A/B testing (also known as split testing) is an important part of product experimentation, as it helps you make informed decisions so you can optimize your...
View ArticleEssential free resources & content creation tools to elevate your journalism
When it comes to free resources for news publishers and content creators, accessible resources and content creation tools are abundant online . Whatever the topic that you need help with, from...
View ArticleFundraising campaigns explained: Strategies for publishers and newsrooms
When it comes to asking your readers for money, that can feel like a challenging and uncomfortable conversation. However, fundraising campaigns provide a great opportunity to highlight the impact of...
View ArticleNavigating sponsored content: A guide for newsrooms and publishers
No independent publisher can survive on accolades alone. If you’re building a publication to deliver important news to your community, you need money — and all the awards in the world won’t pay the...
View ArticleFree vs. paid content: Exploring the subscription revenue model for news...
What is the subscription revenue model? Subscription revenue models are among the oldest ways for a publisher to get paid. They predate the rise of mass advertising in newspapers and magazines in the...
View ArticleAd revenue essentials for newsrooms and independent publishers
STAY UPDATED How is advertising a source of revenue? Ad revenue is the lifeblood of news organizations big and small. From the tiniest indie outfit to the New York Times, advertising is a solid way to...
View Article10 fundraising tips and strategies news publishers can borrow from Nonprofits...
STAY UPDATED While reader revenue is still a new model in the journalism industry, charities and nonprofits have had decades to test, refine, and perfect fundraising strategies. They don’t limit...
View ArticleStrategic pricing for digital news publishers
What is strategic pricing? For independent publishers and content creators, strategic pricing involves carefully balancing reader affordability with sustainable revenue generation. This may include...
View ArticleIndiegraf Secures $2.2 Million in Seed Funding to Supercharge Local Media...
VANCOUVER, BC – OCTOBER 1, 2024 – Indiegraf, a pioneering platform dedicated to transforming the economics of local news and content businesses, today announced the closing of a US$2.2 million seed...
View ArticleRevenue Streams 101: Building a Profitable News Business
STAY UPDATED Want to make your publishing pay off? Explore Indiegraf’s revenue streams guide to turn your passion into a thriving news business. Quick navigation guide Introduction to revenue streams...
View ArticleIndiegraf network publishers part of Press Forward’s $20 million grant
STAY UPDATED Stay informed about the latest grants, fellowships, and funding opportunities for news publishers and journalists! Subscribe to our newsletter for updates and check out our article on...
View Article3 tips for building trust with readers through election coverage
STAY UPDATED Photo by Edmond Dantès on Pexels Last month, Shasta Scout published an election coverage article on allegations of voter suppression over a recommendation to institute one-day voting in...
View ArticleHow to spend hundreds on tech each month
STAY UPDATED Sometimes people ask me how I manage both The Bentonville Bulletin and my full-time job at Indiegraf. Part of the answer is using technology in a smart way. I, of course, proudly use the...
View ArticleIntroduction to programmatic advertising for news publishers
STAY UPDATED Introduction to programmatic advertising Programmatic advertising enables publishers to connect with advertisers more efficiently, ensuring that the right messages reach the right...
View ArticleThe importance of collecting first-party data for publishers
STAY UPDATED Introduction to first-party data for publishers Cookies are tasty, and not just for hungry publishers. Advertisers have long depended on third-party cookies to track the online activity...
View ArticleWhy I ask our publication’s donors why they give
STAY UPDATED As Indiegraf’s Entrepreneur-in-Residence, Sam Hoisington will be sharing his journey of building a community news outlet in this recurring column. Follow along as he shares the milestones...
View ArticleU.S. federal proposal presents ‘real danger’ to news nonprofits
Photo by Mike van Schoonderwalt on Pexels. Independent news industry organizations and nonprofit advocacy groups are rallying against a proposed U.S. federal law that could be used to effectively shut...
View ArticleData-driven growth: Customer lifetime value calculator for digital publishers
STAY UPDATED A Customer Lifetime Value Calculator can give digital publishers a clearer picture of how their readers contribute over time, helping you nurture lasting relationships and grow with your...
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