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Energeticcity triples number of supporters after switch to Indiegraf
It all started with Moose FM, a radio station serving Northeast B.C. in Canada. In the two decades since hitting airwaves in 2003, the local independent news company has tripled its newsroom staff to...
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Know Your Audience: A Strategy for Direct Advertising Success
STAY UPDATED Introduction to audience-based marketing and direct advertising What is direct advertising? Direct sale display ads are when the advertiser works directly with a publisher to purchase ad...
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How to Make Effective Ads That Readers Actually Respond To
STAY UPDATED Introduction to Creating Effective Ads for Your Website and Newsletter Whether you are looking to convert your current readers to paid subscribers or reach new readers, an effective ads...
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My Ad Sales Experience: The First 30 Days
As Indiegraf’s Entrepreneur-in-Residence, Sam Hoisington will be sharing his journey of building a community news outlet in this recurring column. Follow along as he shares the milestones and...
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Renowned Tech Investor Roger McNamee Joins Indiegraf Board to Champion...
VANCOUVER, BC – DECEMBER 17, 2024 – Indiegraf, a pioneering platform dedicated to transforming the economics of local news and content businesses, is pleased to announce that celebrated tech investor...
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Inside the growth of disability-led news projects
STAY UPDATED Miles Griffis is tired, and it’s not just because of Long Covid. He is part of a growing number journalists with disabilities who are frustrated with many media outlets’ approach to...
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2025 Journalism Conferences: Must-Attend for News Enthusiasts
STAY UPDATED Whether you are a journalist or enthusiastic to learn more about the profession, many journalism conferences are taking place throughout 2025 in the United States and Canada. For...
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Your Guide to Indie Ads Manager: The Advertising Management Solution...
STAY UPDATED What is Indie Ads Manager? In the dynamic world of digital advertising, publishers need ad management tools that offer flexibility, efficiency and scalability. Enter Indie Ads Manager — a...
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Unlock Sponsorship Opportunities and Maximize Ad Revenue for Your Publication
STAY UPDATED Sponsorships can be a game-changer for your publication. They provide a reliable revenue stream while giving sponsors a platform to achieve their goals. But how do you tap into this...
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The year I built a local news outlet in my hometown
STAY UPDATED As Indiegraf’s Entrepreneur-in-Residence, Sam Hoisington will be sharing his journey of building a community news outlet in this recurring column. Follow along as he shares the milestones...
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Your Guide to 2025 Journalism Grants: Funding Opportunities in the U.S. and...
STAY UPDATED Are you an independent publisher, media outlet or journalist looking for financial and technical support to bring your journalism project to life? Good, impactful journalism takes time,...
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Media Kits Made Simple: Key Tips and Components for Online Publishers
STAY UPDATED What are media kits? As online publishers venture into digital advertising sales, it’s useful to consider creating a media kit to help attract potential advertisers or sponsors. Media...
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How 19 rural Georgia newspapers teamed up with Indiegraf to go digital
The Albany Herald, founded in 1891, is Albany, Georgia’s longest-serving news organization. Indiegraf helped launch its new website in December 2024 so the four-person team can reach new audiences....
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What Is Display Advertising? Everything You Need to Know
Introduction to display advertising As you design your digital advertising strategy and product offerings, the question of which format to use will be critical. No matter if you choose direct or...
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Books Every News Entrepreneur Should Read
STAY UPDATED As Indiegraf’s Entrepreneur-in-Residence, Sam Hoisington will be sharing his journey of building a community news outlet in this recurring column. Follow along as he shares the milestones...
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What Makes a Good SEO Headline for News Sites?
In this Indiegraf webinar, Jessie Willms and Shelby Blackley from WTF is SEO? walk through SEO best practices for headline writing, including strategies for optimizing on Google platforms, common...
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From a One-Person Newsletter to Palm Springs’ Favorite News Site
How The Palm Springs Post became the go-to news source in 4 years The Palm Springs Post was first founded as a newsletter in 2021 by Mark Talkington while he was juggling a full-time job. Now, the...
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Building a Sustainable Routine for Ad Sales Success
STAY UPDATED Like all areas, sponsorship and advertising sales will ebb and flow throughout the year. Tracking your gross ad sales revenue is a critical part of annual planning. Month-over-month and...
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How to Price Ads for Your Newsletter and Website
STAY UPDATED Determining the price of advertising can be one of the trickiest aspects of running a newsletter or website. But don’t worry — we’ve got some tips to help you navigate this process and...
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Selling Ad Space: Build Strong Advertiser Partnerships
Building relationships with advertisers can be a game-changer for growing your publication into a sustainable business. But where do you start? In this guide, we’ll walk you through practical...
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